ontrack newsletter
Company content was about new products, sales, exhibitions and business performance. Employee content introduced new employees, provided details of who got married, announced births and celebrated birthdays, promotions and exam results. But it lacked impact.
The format was changed to tabloid, the banner was re-designed and the front page is dynamic. The design, colour and layout of content was changed as was the copywriting style, which is more readable and has newspaper style headlines.
