A Marubeni-Komatsu campaign produced exceptional results
A direct mail 'oil & filter' campaign supported by leaflets, PoS display boards, 2 Flash movies, a press release and a couple of ads dramatically increased sales of MKL oil and filters:
- month.1 +34.9%
- month.2 +48.9%
- month.3 +58.9%.
A 4 page credit card sized promotional piece that included the World Cup fixture list was tipped onto a letter and mailed out in a branded envelope.
