Co-branded marketing
Tektronix, a client since 1996, had an established indirect sales channel.
A pan-European co-branded eMarketing strategy, using partner databases, was devised as a cost-effective means of maintaining brand loyalty and ensuring:
- emailers went out on time
- Content was accurate
- Tektronix had brand visibility
- Tektronix sales maximised
The 3,220 qualified sales leads helped cement brand loyalty.
