Samsung awareness campaign
Samsung’s success in home entertainment was undermining sales of its business communications products.
A seamlessly integrated pan-European campaign included PR, direct mail, ads and advertorials in selected vertical publications and 48 sheet billboard posters in strategic locations. The campaign was under-pinned by a dedicated microsite that provided additonal information and captured visitor details for campaign analysis and other activities.
The concept and campaign message "SAMSUNG MEANS BUSINESS“ said it all.
