Raising Samsung's profile
A series of adverts and advertorials in selected vertical publications with relevant messages "'Samsung means business" and "'For more productivity, send your staff home." pointed the campaign microsite.
Commuters caught up in heavy traffic driving to and from the office, had plenty of time to digest 48 sheet billboard ads with images of cars stuck in a traffic jam that had messages such as "Going to work can be a waste of time."
The campaign concept and key message "SAMSUNG MEANS BUSINESS“ said it all.
