Carl Norgren was a pioneer who invented an entire industry with the first Filter Regulator Lubricator.
In 1927, as he was waiting to make a routine sales contact with his representative, John Fauver, Norgren sketched as he listened to the special problems of lubricating foundry machinery. Showing his sketch to Fauver, he asked “will it work, John?”
Twenty ads covered every aspect of Norgren’s business including applications, customer support, global reach, products and Carl Norgren who founded a $1.5billion industry. The ads featured in Norgren's new 500 page catalogue.
